Wear it: The West Is Dead
Why: The Old West will always be cool, bisons also
By Lizandro Melean
The West Is Dead arrived at a precise moment in an effort to rescue the true identity of the american spirit, the one when John Wayne y James Stewart were at the top of their careers and everyone wanted to be a cowboy. The West Is Dead is an old school jeans proposal: loose and plain old blue-jeans, far from that punk-rocker skinny fashion we can see everywhere on the streets nowadays. The twist about “Dead” is simple, effective and with a little bit of PETA on it: avoid the extinction of bisons, this iconic mammal of the old west. Yes sir, being a cowboy is hot again.
These are handcrafted jeans, the same goes with the reversible sweaters they also have on stock. The interesting part is that when you buy an item you’re contributing to the preservation of what’s left of the Old American West.
The West Is Dead is trying to put on the roof the quality of the original cowboy jeans, those worn ’till the end by the man of the Marlboro ad, strengthening the American culture of the Old West, bar fights and cowboy spurs. At the same time the brand is looking to preserve those iconics endangered species like bisons, can it get better than this?
They are made by/for lovers of this culture so if you’re in the mood to change those worn out Levi´s of yours or if you feel altruist and you want to contribute with a good cause with style then dress up with The West Is Dead.
For more information give a good ‘ol spur (or a plain click) here to see their cool website.
…and if you like just push play on the video to see the jeans in motion, just like living bisons.