Published on noviembre 5th, 2011 | by Greta Alvarez
A music video made with Jelly Beans
WHAT: In your Arms
WHO: Kina Grannis
WHY: Made with 288.000 Jelly Beans
By Greta Álvarez
The competition in the music industry is not limited only to your new song; in this graphically oriented world the challenge is uphill everyday, music videos included. The thing is, many artists don’t know that having great production values or too much money on them doesn’t make your video something great. The main dish of a video clip is also the concept and design of it, the way you mix music, art and visuals to deliver a creative and new proposal.
Kina Grannis’s video shows us an animation made with Jelly Beans, that famous bean-shaped candy. 30 people working during 1358 hours in 22 months was the engine behind this stop-motion product. A girly song with an audiovisual proposal that mixes lateral thinking and the joy of doing something with true dedication. Kudos!
*Our recomendation is to watch the video in HD *