SpanishWHAT: Moritz Beer Factory
WHERE: Ronda Sant Antoni, Barcelona
WHY: Fresh beer with a history
Phots and Text by Veronica Estrada
“The idea of the resurgence is what fascinates me the most”. Those were the words from the famous french architect Jean Nouvel when he was asked to take the wheels of the reopening of the old catalan Moritz Beer Factory under a concept that could merge the gastronomic and the cultural side.
30 years after it closed, this factory which can be found in the crowded Ronda de Sant Antoni in downtown Barcelona, has opened its doors once again since last december after a harder restoration work. The final result is an awesome space where the antique design touches elbows with industrial and modern brushes, pushed by an illumination game full of warm colors, and elements made with metal and glass.
Moritz, as a brand, has been around since 1856, thanks to its excellent ad campaigns and overall image. This is exactly what decors the walls inside the factory: their old, but vanguardists ads.
Ounces and ounces of fresh beer without pasteurizing are already running through the veins of this new gastronomic center. They don’t have just the brewery, they also offer a restaurant with a wide selection of “tapas” & catalan dishes in honor to the place that gave birth to its founder: Louis Moritz.
Next in line they’ll have a wine bar, a fancy restaurant, a store that will sell memorabilia, handmade bread, and even a museum. The place also has spaces that will be used to show expos and events. The last event was called “The Radiohead Night” where they showed the Life From The Basement Concert inside their old cellars.
Extra tip: You need to go inside the restrooms. On the way you’ll see the interior of the factory and you need to cross a transparent bridge just before you can go into their minimalistic restrooms. What a trip!
