• Spanish

WHAT: The Melt
WHERE: 6290 Sunset Blvd, Los Angeles, CA
LINK: http://www.themelt.com

Text and Photos by Lizandro Melean / @Lizandro_Melean

The mouse was the cheese’s best friend… until today. Thanks to The Melt the human will be now the best friend of this milk derivative, which is the main ingredient in this sandwich franchise that it’s (hopefully) here to stay.

With several locations across the California, The Melt is using a clean and minimalist decoration where technology and organic collide to create an exquisite and unique flavor in one of the best cheese sandwiches  that the West Coast has to offer. If you’re a sauce lover, forget about them! You certainly don’t want to ruin the flavor of a fine Brie cheese with ketchup or mayo, this is not about that.

All the ingredients are organic and the vegetables are cut in front of you. You don’t need to wait in line for your sandwich, that’s old school! The Melt has a huge state of the art board that tells you when your order is ready, so you can bite it like you mean it.

You can choose between The Mission (for the jalapeño lovers), The Italian Job (all about provolone, The Swiss and other specialties. I decided to get The Italian Job, some chips and a Spicy Black Bean Soup. The chef made each combo with detail and dedication so each soup completes the cheese you’re having in your sandwich.

The menu is not that big like in other fast food places, but The Melt is all about sobriety and simplicity and they nailed it with that neat concept. Although is not than cheap, it’s not super expensive neither.

If you’re walking around Sunset Blvd., or around any of their California locations, don’t forget to recharge your batteries eating one of the best-grilled cheese sandwiches in town. This is a step forward in the fast food industry: still fast, but with fresher and healthier ingredients. Bon Appetit!

• Spanish

WHAT: The Lords Of Salem

By Lizandro Melean / @lizandro_melean

The new movie from horror maestro Rob Zombie is his most stylish and haunting film yet.

The Lords of Salem tells the story of an ex-junkie and radio DJ called Heidi (played by Zombie’s wife/muse Sheri Moon Zombie) who receives a package with a strange album in it from a band called “The Lords”.

This is one of those movies that needs to be seen with little to none knowledge about it. The flick is not for everyone, Zombie knows it and that’s why it’s so genuine. He’s not trying to please large crowds, he always had the creative control of the piece and it shows on screen. Thank you for that!

This is a return to form for the horror genre where cheap scares are replaced by a slow, atmospheric and eerie ride that worth the price of admission. This is one of those movies that make you shiver while you’re watching it. This is a modern horror masterpiece full of psychotropic textures, colors and masterfully done shots (you gotta love the hallway’s tracking shots)

The acting department is flawless from Sheri Moon Zombie, who owns the screen, Jeff Daniel Phillips (who looks A LOT like Zombie), horror-veteran Ken Foree, Bruce Davison, and the oh-so-fabulous Dee Wallace.

Zombie is the Tarantino of horror movies. A director that loves the medium with all his heart and his movies are an original homage to everything that inspires him. That’s why “Lords” has influences from masters like Argento, Bava and Polanski, but with a lot of salt and pepper from Zombie’s kitchen cabinet.

The film’s soundtrack is amazing and catchy. It gets under your skin and stays there. Movies like Paranormal Activity are trying to kill the power of music in the genre. Jaws, The Omen, and The Exorcist were movies that had a great and haunting score that are still relevant. Zombie, using his vast music knowledge, has made a new soundtrack that will be remembered by horror fans in the future.

The movie is filled with a lot of Freudian concepts and religious questions and critiques to the church establishment, and although it doesn’t have a lot of blood and gore, it doesn’t need it. The movie takes shelter in the unknown, in powerful acting and in a script that makes you dive deep in this world of the macabre.

Rob Zombie is one of the few modern horror directors that understand and make love to the genre the right way. The horror genre is hated by the conventional Hollywood system, but ironically it sells tickets and fills movie theaters. It will continue alive and well (the right way) while minds like Rob Zombie are lurking to mind-fuck-you like you deserve it.

If you want to see the director’s Q&A in the Los Angeles premiere hit play below.

• Spanish

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CAMERA – EDITED BY: Lizandro Melean / @Lizandro_Melean

HOST: Greta Alvarez / @Grets

CoolHunting Project brings you the highlights of the Style Fashion Week 2013. This event is a part of the Los Angeles Fashion Week (March 11th-15th) and it took place inside Vibiana, a historical cathedral located in Downtown L.A. In the video you can see designs by Brigade LA, XCVI, Civil Society, Paulie Gibson, Roxanne Nikki, Bryan Hearns & Michael Cinco.

You can also check our coverage of previous editions: Here 2012 and here 2011.

Coolhunting Project te muestra los highlights de lo que fue el Style Fashion Week 2013 en la ciudad de Los Angeles, California. El evento que forma parte del L.A. Fashion Week se llevó a cabo desde el 11 al 15 de Marzo en las instalaciones de la histórica Catedral Vibiana y entre los protagonistas captamos los diseños de: Brigade L.A., XCVI, Civil Society, Paulie Gibson, Roxanne Nikki, Bryan Hearns y Michael Cinco.

Puedes chequear nuestras coberturas de años anteriores: Aquí 2012 y acá 2011.

• Spanish

HOST / EDITED BY : Lizandro Melean / @Lizandro_Meleam

Camera: Greta Alvarez / @Grets

The world’s first cupcake ATM is located in Beverly Hills, California. The ATM was made by Sprinkles, the first cupcake bar in the world. What’s a cupcake bar? This is a place where you go to eat cupcakes and nothing else. What’s the fuzz about this ATM? It has fresh cupcakes 24/7 and there’s more…they’re TRULY ADDICTIVE.

Apparently the machine has over 600 cupcakes to offer. Every piece costs $4 approximately, it doesn’t accept cash, only debit/credit cards. Every day of the week the ATM offers different flavors and we can give you an extra tip: if you go during daytime, you’ll probably encounter a huge line.

Hit the play button and find out how this machine, created by Candace Nelson, works!

Follow us: @CoolhProject

• Spanish

WHAT: Pepper from AHS: Asylum
WHERE: Between Melrose Ave. and Windsor Blvd. Los Angeles, CA

Photo & Text Greta Alvarez

 American Horror Story: Asylum is finally over, and it was a completely different season. Without  being too intense I’m gonna admit that the show second season had some excellent episodes, and flawless performances. American Horror Story is all about a great cast, and although the scripts are not the brightest, nor the must originals, I always have fun watching it.

I captured this poster at Melrose Ave, Los Angeles. If you saw the show then you’ll recognize this Briarcliff patient and you’ll say, Oh yeah! Pepper for President.

• Spanish

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HOST: Greta Álvarez / @Grets
CAMERA + EDITING: Lizandro Melean / @Lizandro_Melean

En West Hollywood,  entre Santa Mónica Blvd. y San Vicente Blvd., está el paso peatonal más feliz de Los Angeles: Con los colores del arcoiris y representando el orgullo gay.

The Next Cool Thing? Toma la iniciativa y propon uno en tu ciudad.

In WeHo, between Santa Monica Blvd. & San Vicente Blvd., you can find L.A.’s happiest crosswalk. It has the rainbow colors and it represents  gay pride.

The Next Cool Thing? Take the initiative and propose  a gay crosswalk in your neighborhood